TUESDAY, APRIL 24
Michelle Yez, Manager of Humane Education, Training and Retail, Edmonton Humane Society
Finding the balance between generating revenue and keeping social impact as the primary intent can be tricky. Figuring out how to do both at the same time can feel like you are working with polar opposite philosophies. Learn how the application of social enterprise principles not only embraces the entrepreneurial spirit in finding new and exciting ways to generate alternate sources of income, but also helps you look beyond the traditional means of raising funds.
In this presentation, the Edmonton Humane Society will provide real-life examples of how the Humane Education Centre has been successful in generating revenue where the revenue derived supports the mission. This practice acknowledges humane education and training as social impact as one of their primary intents, achieved by using revenue streams to become financially sustainable in order to invest in creating even more social impact.
- What to consider when applying a social business practice.
- How to create financial sustainability.
- What success looks like, both socially and financially, as a double bottom line.
As the Manager of Humane Education, Training and Retail, Michelle Yez has been one of the driving forces behind the growth and expansion of social enterprise at the Edmonton Humane Society. New to the organization, Michelle brings with her experience in non-profit, small business and a senior role in business development within a post-secondary institution. Holding a Bachelor of Recreation Studies with certifications in contract training and program planning and various other professional development activities, Michelle has a passion for entrepreneurial endeavors and superior client satisfaction while adhering to best business practices.
TUESDAY, APRIL 24
RJ Bailot, Executive Director, Alberta Spay Neuter Task Force
Alanna Collicutt, Dog Care and Control Program Manager, Alberta Spay Neuter Task Force
The Alberta Spay/Neuter Task Force (ASNTF) would like to share information regarding a new, innovative program: The ASNTF Dog Care and Control Program. We have created a community-based, holistic and humane approach to free-roaming dog population management. ASNTF has designed the Dog Care and Control Program based on experience, knowledge, consultation and research. Our goal is to advise communities with free-roaming dog populations (primarily Canadian First Nations Communities) on how to increase the health and safety of both the community members and the companion animals.
The ASNTF Dog Care and Control Program has 7 components, which will be described during the presentation:
- Legislation and Enforcement (Designing humane and appropriate bylaws and employment and training of animal control officers)
- Education (for all stakeholders)
- Registration and Identification (licensing is a great opportunity for collecting dog demographics)
- Holding Facilities and Re-homing Centers (constructing a building isn’t necessarily required)
- Spay/Neuter Programming (ASNTF can help with this)
- Access to Veterinary Care (especially for remote communities)
- Controlling Access to Resources (i.e. development of no dog zones, formalizing a pet food bank, etc.)
We will share the results of our pilot project, the Siksika Nation Dog Care and Control Program. Hear about our successes and lessons learned!
- How animal welfare organizations can help their target communities with dog care and control programming.
- A comprehensive dog care and control program is key to reducing human/dog conflict.
- Humane bylaws are imperative for managing dangerous dogs and for ensuring animal welfare.
RJ Bailot is a recipient of the International Fund for Animal Welfare "Outstanding Personal Commitment Award". RJ has travelled nationally and internationally to many animal protection groups’ home bases in order to study and accumulate knowledge and ideas to better accommodate groups in animal rescue, protection and education. RJ is a co-founder of the ASNTF.
Alanna Collicutt has worn many hats at the Alberta Spay/Neuter Task Force in the last six years, including general volunteer, Vice President and Clinic Operations Manager. However, she has found her strength and passion in the development and management of the ASNTF Dog Care and Control Program. Alanna has been focused on the Dog Care and Control Program for the last one-and-a-half years and has brought experience, skills and diligence to this new program.
TUESDAY, APRIL 24
Jaime Caza, Director, Advancement & Social Enterprise, Edmonton Humane Society
Aime Winegarden, Advancement Officer, Edmonton Humane Society
The animal welfare industry is an appealing cause for donors of all ages. But how do you make sure your donors commit to your organization and keep you top of mind with all the worthy causes they can choose to support? The emotional connection is an integral piece to ensure the donor relationship; it can be tricky to deliver on this when your donors are of all age groups.
This presentation will review the importance of a comprehensive stewardship plan and why it is also important to focus on young philanthropists. This session will help to spark ideas on how to create the connection and deliver the best possible results when resources can be challenging.
- What is stewardship and why it is so important? We will focus on the fundamentals of stewardship, why it is so important to have a plan and the tools you need to build your plan.
- How do you make your plan unique? We will deep dive into scenarios and share some unique examples of how organizations ensured success by creating a unique experience
- Bring all the pieces together. Let’s take what we learned today and build an action plan.
Jaime Caza is the Director, Advancement & Social Enterprise at the Edmonton Humane Society (EHS). Previous to EHS, she was the Director of Development with Ronald McDonald House Charities, where she was responsible for implementing strategies that led to three consecutive years of record-breaking revenue results. With 10 years’ experience in the corporate sector, Jaime brings a deep knowledge of how to attract and build corporate relationships.
Aimee Winegarden is an Advancement Officer at the Edmonton Humane Society. She spent almost 20 years leading teams and driving results in the for-profit sector before discovering a passion for fundraising and all things charitable.
TUESDAY, APRIL 24
Janice Hannah, Senior Education and Research Specialist & Northern Dogs Project Manager, International Fund for Animal Welfare
Kate Nattrass Atema, Director, Global Community Animal Welfare Program, International Fund for Animal Welfare
***PLEASE NOTE: Diana Webster, Esq. of the White Earth Band of Ojibwe, President/CEO, The Native America Humane Society, is not longer able to speak due to illness***
The International Fund for Animal Welfare (IFAW)’s unique Humane Indigenous Community Development (HICD) framework supports communities by helping them to understand, and begin to address, concerns about dogs in their communities. By understanding dog issues, communities can improve animal health and welfare now and in the future. IFAW believes that both the causes of mismanaged dog populations and their solutions lie in the value that the community places on the animals, quality and clarity of information, the connection between human and animal health and the power of communities to manage the issues that concern them. Conventionally, NGOs concerned about animal health and welfare have worked to improve the welfare of dogs and cats through direct interventions, such as building shelters, providing veterinary services or grant funding. While these initiatives can do a great deal to help people, animals and communities, they are most often sustained with external donor support and service provision, which can leave communities without the security of sustainable funding sources or program capacity that can adapt to changing situations. HICD is a facilitated process based on participatory methods that focuses on empowering communities to generate momentum and understanding that leads to strategies for compassionate, sustainable and long-term improvements for animals and people.
This workshop will take participants through the practice (and some theory) of bringing diverse community stakeholders together to address issues of human health, safety, education and social concern surrounding the management, or mismanagement, of dogs and cats in their community. While focusing on the symptoms and causes of roaming community animals, elements of the workshop can be applied to many community contexts where discussion, debate and, ultimately, consensus are required for progress. Emphasis on culturally-important ways of knowing and using information are central to the design and application of the workshop.
- Participants will understand the use of Participatory Approaches in creating community understanding around dog issues in their community.
- Participants will become familiar with some of the exercises of the HICD workshop.
- Participants will have access to the pilot-tested HICD resource.
The Native America Humane Society (NAHS) was formed after Diana Webster received a call from her cousin on a reservation in northern Minnesota to ask why she saw Diana volunteering to help dogs in Mexico on Facebook and not helping reservation or "rez" dogs. Diana, a California attorney, knew from her family and from her work with tribal justice systems at the Tribal Law and Policy Institute that Native people on reservations and in urban communities still lacked access to resources and help for their families and their pets despite recent economic development through gaming. With NAHS, she works to empower Tribal nations and Native communities in humanely managing their animals while acknowledging their tribal sovereign rights, traditions and culture, and the competing social challenges that still impact human health, safety and happiness.
In her dual role as Senior Education and Research Specialist & Northern Dogs Project Manager, Janice Hannah is responsible for developing, monitoring and evaluating the International Fund for Animal Welfare’s companion animal projects in Canada and providing guidance for IFAW’s education initiatives both in Canada and internationally. In her twenty years at IFAW, Jan has worked in numerous program areas, including marine mammal science and education, Animal Action Education, emergency relief, policy and wildlife trade.
Jan’s focus on companion animal welfare merges her long-term interest in working with animals and communities with the objective of building humane and sustainable programs that improve the health and welfare of animals through education and community engagement. Outreach, advice, community development and service provision are cornerstones to IFAW’s work, which provides contextual and culturally-relevant solutions to local issues.
Jan develops and manages community projects on the ground, as well as advising and working on companion animal policy, programming and issues internationally. During the past few years, she has worked on IFAW companion animal population management and rabies eradication projects, as well as in-community animal welfare capacity development around the world.
Jan holds an Honours BSc in Wildlife Biology from the University of Guelph, and a Master's in Education and Teaching Certificate from Niagara University.
Read our interview with Janice Hannah here.
Kate Nattrass Atema is Director of the global Community Animals Program at the International Fund for Animal Welfare (IFAW), comprised of community-based animal welfare projects and disaster response teams across six continents. She also currently serves as Chairperson of the International Companion Animal Management Coalition (ICAM). Kate’s work at IFAW focuses on the development of innovative strategies for community engagement in animal welfare, focusing on the intersection of community welfare, animal welfare and wildlife conservation. When she’s not traveling to work with extraordinary people all over the world, Kate enjoys being at home on Cape Cod, Massachusetts with her husband, two young(ish) sons and a dog who likes to sing along to ‘O Canada’.
TUESDAY, APRIL 24
Barbara A. McLean, Founder and Chief Executive Officer, Karmic Media Group LLC
We all know that a picture is worth a thousand words, but in today’s world, video speaks volumes more than just pictures do to get your message across. Learn multiple ways you can use video to communicate more effectively with donors, volunteers, adopters, staff and the public on a regular basis by sharing your stories and your expertise.
- 9 video strategies to educate, entertain and engage.
- Build your organization’s authority and credibility and increase your social media presence.
- Become the media darlings of your community, telling your stories like a pro.
Barbara A. McLean, MBA, CAWA, is an international best-selling author, speaker, coach, consultant and creator of Shelter Kids Club Magazine. Leveraging technology to develop more efficient and ultimately more impactful programming, Barbara applies her training and expertise as an educator, instructional designer, marketer and former executive director to find solutions for animal welfare organizations to strengthen the human-animal bond.
TUESDAY, APRIL 24
Shannon Beaton, Director, Human Resources and Workforce Development, Edmonton Humane Society
Most animal shelters have a developed strategy that guides the work they do. The challenge often comes in translating strategy to action. Another, sometimes overlooked, tool to help guide shelter staff in the work that they do is through identifying and documenting your organizational culture. Embedding strategy and organizational culture into actions can be achieved through a number of human resources tools and practices.
- How to engage staff in the establishment of strategy and culture.
- Practices and tools that can be used to foster understanding and application of strategy and culture.
- How your organization can measure understanding of strategy and culture.
With a keen interest and passion for animal welfare, Shannon has been part of the leadership team at the Edmonton Humane Society since 2016. She feels privileged to be able to help the organization utilize human resources strategies and practices to meet the mission and goals of the Society. In her spare time, Shannon enjoys spending time with her husband Rob, son Alec and bevy of pets, including Steve, Nessie, Jack and Pugsley.
KNOWLEDGE POD #1
MONDAY, APRIL 23
Dr. Jason Hannan, Associate Professor, Rhetoric and Communication, University of Winnipeg
Dr. Jonas Watson, Board of Directors, Winnipeg Humane Society
On September 16, 2017, the Farm Animal Compassion Committee of the Winnipeg Humane Society hosted Winnipeg’s first-ever VegFest, a one-day festival designed to foster compassion for animals and the planet. This event featured a vendors market, children’s activities, yoga, meditation, an art gallery, a hobbyhorse contest, and a mac ‘n cheese contest. However, the central feature of the event was a series of talks by prominent intellectuals promoting a unified message of compassion for all living beings. Winnipeg VegFest brought together a diverse group of people — animal activists, environmentalists, and health advocates — under one roof and one message. The event turned out to be an overwhelming success, with five times the expected attendance. In this presentation, we discuss the power of VegFest to greatly expand compassion for animals and reach new demographics.
- Intersectionality: Winnipeg VegFest brings together people who care about animals, the planet and people. A plant-based diet is a great way to unite these different groups under one large umbrella.
- Community: Winnipeg VegFest has built a community around compassion for animals and the planet. Concern for animals can be the basis of strong communal bonds.
- Join the Party: How do you get people to care for animals and the planet? It turns out that preaching isn't very effective. But creating a fun and lively festival is a great way to bring people into the movement.
Dr. Jason Hannan is Associate Professor in the Department of Rhetoric & Communications at the University of Winnipeg. His research and teaching focus on animal ethics, medical humanities and democratic communication. His books include Philosophical Profiles in the Theory of Communication (2012) and Truth in the Public Sphere (2016). He is currently working on two books: Meatsplaining: The Rhetoric of the Animal Agriculture Industry and Speaking for Animals and Nature, which examines the legacies of Rachel Carson, Jane Goodall, Sylvia Earle and Carol J. Adams. He is the Co-Chair of Winnipeg Vegfest, a committee of the Winnipeg Humane Society.
Dr. Jonas Watson is a companion animal veterinarian in Winnipeg, Manitoba. His interest in providing veterinary care to underserved communities has taken him from Canada's north to the forests of Madagascar. Dr. Watson serves as a Director on the Boards of the Winnipeg Humane Society and the Canadian Animal Blood Bank. He is a regional Co-Director of Community Veterinary Outreach, a program that uses a One Health approach to the provision of veterinary services to homeless and marginally housed citizens. In 2018, he was elected President of the Manitoba Veterinary Medical Association. Dr. Watson is a Co-Chair of Winnipeg Vegfest, a committee of the Winnipeg Humane Society.
SUNDAY, APRIL 22
Dr. Sara Dubois, Chief Scientific Officer, British Columbia SPCA (BC SPCA)
Nicole Fenwick, Manager, Research and Standards, British Columbia SPCA (BC SPCA)
Erin Ryan, Research Coordinator, British Columbia SPCA (BC SPCA)
As urban development densifies and further encroaches into wild spaces, conflicts between people and wildlife (squirrels, raccoons, rodents, birds) increases. This affects homeowners, municipalities and any operator of a building, including animal welfare organizations. Typically, a "pest" control company is called, but in this mostly unregulated industry without clear standards or Codes of Practice, it is difficult to know what this means for the "pest" animal. So who can people who care about animals turn to for help with these conflicts?
In 2015, the BC SPCA presented on the need for humane wildlife standards because the public asks us for help in solving their wildlife and rodent issues, and we face these conflicts in our shelters and clinics. The ongoing challenge is balancing harms to wildlife with the need to protect the health and safety of the people and pets that occupy our buildings. To find solutions for ourselves and our supporters we developed AnimalKind, a new animal welfare accreditation program for wildlife and rodent ("pest") control.
- AnimalKind accredits companies and organizations that provide or use "pest" control services.
- Accredited companies follow AnimalKind’s science-based standards developed with the expert advice of the UBC Animal Welfare Program and PAACO animal auditors. This novel program was developed with grant funding and in consultation with the pest control industry.
- Growth of AnimalKind will include accreditation of "pest" control companies in other provinces and extension of the accreditation model to other animal-related service industries, such as dog training and animal boarding facilities.
Dr. Sara Dubois is the BC SPCA’s Chief Scientific Officer, where she directs province-wide welfare science operations, education and advocacy projects. She works on: wildlife rehabilitation, oil spill response, captive wildlife and exotic pets, human-wildlife conflicts and compassionate conservation, and consults on wildlife cruelty investigations. Sara is a registered professional biologist with a BSc IN Biology (UVic) and an MSc and PhD from the UBC Animal Welfare Program, whose main area of expertise is in wildlife welfare and human dimensions. She is an Adjunct Professor with the UBC Applied Biology Program and Advisor to the Whale Sanctuary Project.
Nicole Fenwick is responsible for the AnimalKind animal welfare accreditation program in her role as BC SPCA Manager, Research & Standards. An MSc graduate of the UBC Animal Welfare Program, Nicole has previously worked on a variety of animal welfare projects in Canada including: policy research and development to further the Three Rs in Canadian animal-based science, rodent glue trapping and beef cattle welfare.
Erin Ryan is the BC SPCA Research Coordinator, supporting the Society's work for wildlife, animals in science and exotic animals through scientific research and by acting as a liaison for communications, fundraising and digital marketing. She has previous wildlife experience through the BC SPCA as a volunteer, coordinating the Society’s wildlife photo database and Wildlife-In-Focus photo contest. Erin holds a BSc in Applied Animal Biology from the University of British Columbia (UBC) and previously worked in communications consulting for a private company.