TUESDAY, APRIL 24
Carrie Fritz, Executive Director, Calgary Humane Society
Jill Gibson, Investigator, Calgary Humane Society
Sage Pullen McIntosh, General Manager of Community Relations, Calgary Humane Society
With the seemingly growing number of natural disasters affecting heavily-populated areas, it isn’t a matter of "if" there will be another emergency situation, it is a matter of "when". In light of the floods and wildfires that have impacted Alberta in the past several years, many animal welfare organizations have started the process of preparing for a large-scale emergency response in their area.
Now that we have learned how to build relationships with multiple levels of government and interested stakeholders and the importance of working as a team, Calgary Humane Society will share its experience during several recent disasters and will provide key takeaways for animal welfare organizations so they can be better prepared to provide an appropriate animal response when disaster strikes.
Based on our experience with the Slave Lake fire in 2011, the Calgary/High River Flood in 2013, and the Fort McMurray Wildfires in 2016, Calgary Humane Society will lead an interactive discussion on how they were able to offer support to affected areas during these times of crisis, with a specific focus on communication strategies, internal operations and logistical support for teams on the ground.
- What you need to prepare as an animal welfare organization in order to be responsive and be able to offer the necessary support to save animal lives. We will examine this from both an internal perspective (dealing with emergency situations within a shelter environment, such as disease outbreak, mass intake, etc.) and from an external perspective (dealing with natural disasters, such as fire and flood).
- What crisis communication strategies need to be employed to ensure key stakeholders receive consistent and effective communication to avoid potential confusion and misinformation.
- What does this support look like: from providing people, equipment, supplies and other resources to actual "boots on the ground" support. We will discuss the challenges faced and the improvements that have been made to increase effectiveness of this effort.
Carrie Fritz is the Executive Director of Calgary Humane Society and is a CGA-CPA, who attended the University of Calgary and Mount Royal University, obtaining her accounting designation in 1996. Since taking on the role of Executive Director, Carrie has focused on building a professional, highly-skilled team in order to further all aspects of animal welfare, inspiring the community to take on the challenges of animal welfare and teach them to be responsible pet owners. Carrie currently lives just south of Calgary, where she shares her home with her daughter, her three dogs and two rescue rabbits.
Jillian Gibson, a graduate of Lethbridge College's Criminology program, joined Calgary Humane Society's Protection and Investigations department in 2011. Since then, she has investigated thousands of animal cruelty files, most notably the high profile Willow Park muzzling (Camardi) case and the Riverfront Aquariums case, both of which, upon conviction, were given record-setting sentences.
Sage Pullen McIntosh joined Calgary Humane Society in February 2015. Previously, Sage spent 16 years working in both radio and television news as a reporter, anchor and producer. Sage holds her Master of Arts in Professional Communication through Royal Roads University in Victoria and has a passion for crisis communications and media relations. When not at work, Sage can be found camping with her family, walking her giant English Mastiff (Thor) or at the soccer field, dojo or gym with at least one of her very active kids.
6:30-7:00AM SUNDAY AND MONDAY
Room: Neilson 1 and 2
These morning wellness sessions will be hosted on-site by the Calgary Humane Society. If you like to get moving on your mat in the early morning, Meow-ga is a great way to do it! It combines kittens and yoga to create the ultimate exercise and relaxation experience. Two different styles of yoga will be offered each morning. Please dress comfortably and bring a yoga mat if possible. Classes are 30 minutes long and suitable for all levels. Water and towels will be provided. All #NAWC2018 attendees welcome.
TUESDAY, APRIL 24
Jaime Caza, Director, Advancement & Social Enterprise, Edmonton Humane Society
Rae Fehr, Senior Manager, Fund Development, Calgary Humane Society
Leah Johnson, Donor Engagement Advisor, Calgary Humane Society
Aimee Winegarden, Advancement Officer, Edmonton Humane Society
What does your donor stewardship look like? Is the same for an 11-year-old who donates their birthday money compared to an elderly couple who says your organization is in their will? How about someone who brings in food and blankets, compared to someone buys a ticket to your annual gala? Impactful donor stewardship looks, and means, different things to different people. For 90 minutes, Calgary and Edmonton Humane Society will be teaming up – yes you heard right – teaming up to ensure you take home the framework for a comprehensive, cost effective and meaningful donor stewardship plan that will build long-term and loyal donors for your organization.
- Why donor stewardship is so important for any organization.
- What the fundamentals are for an all-inclusive stewardship plan to reach all your donor segments.
- What are some examples of best practices in donor stewardship, and some examples of where organizations have made mistakes.
Jaime Caza is the Director, Advancement & Social Enterprise at the Edmonton Humane Society (EHS). Previous to EHS, she was the Director of Development with Ronald McDonald House Charities, where she was responsible for implementing strategies that led to three consecutive years of record-breaking revenue results. With 10 years’ experience in the corporate sector, Jaime brings a deep knowledge of how to attract and build corporate relationships.
Rae Fehr has been building relationships with donors for more than 18 years. He started with six years as a Senior Development Officer at the Southern Alberta Institute of Technology before moving to STARS Air Ambulance for 10 years, where he gained experience and knowledge in all areas of fundraising. Now with just over two years at the Calgary Humane Society, Rae strives to learn how he can lead the organization on how to build exceptional donor loyalty.
Leah Johnson spent her formative years as an avid martial artist, earning the distinction of black belt in 2013. The discipline and contacts she secured during that portion of her life pushed her to open her first business as the owner of a retail martial art supply store on Calgary’s busy 17th Avenue. Her love for connecting people to their passion helped drive the business and the lasting memories she has today. Leah now spends her personal time volunteering for various charities within Calgary but is most fulfilled by time with her family, especially her time with her rescue pup, Finnigan.
Aimee Winegarden is an Advancement Officer at the Edmonton Humane Society. She spent almost 20 years leading teams and driving results in the for-profit sector before discovering a passion for fundraising and all things charitable.