Putting your Strategic Plan into Action: Achieving your top Performance

Room: St Laurent 8

Geoff Urton, General Manager, Strategy & Innovation, BC SPCA

With your new declared future in hand, the gap between this and your organization’s current state is now evident. What’s it going to take to translate the future you declared into reality? In this workshop, we invite you to consider that what matters most is your results. We know you and your people care tremendously about the animals. We know you work hard over long hours. We know you are making the most out of the resources you have available. This is all legitimate, and we want to offer that none of it matters if a measurable result for the lives of animals is not produced through your performance.


1. Understand the basics of results-based management, including the important distinction between outputs and outcomes and who is best to make accountable for each

2. Brainstorm specific Key Performance Indicators (KPIs) to measure success in achieving your goals

3. Look at how these KPIs will drive performance, including individual and team goal setting in your services and projects

4. Be empowered about what to do about existing activities that do not produce measurable results towards your declared future

Geoff Urton is committed to bringing about extraordinary contributions from the inspiring people who work and volunteer in the social sector.  A graduate of Stanford’s Executive Program for Non-Profit Leaders, and a Vancouver Island Top 20 Under 40, Geoff is presently the BC SPCA’s General Manager of Strategy and Innovation. Geoff’s nationally-awarded work in the animal protection sector has set new benchmarks for not-for-profit government relations and established a culture of dialogue that has created win-wins between business, government and charitable stakeholders. Also passionate about children’s health and wellness, Geoff serves on the Patient Experience Advisory Committee at BC Children’s Hospital. At home in Victoria, Geoff is known for turning anything possible into a game with his unbelievable family and tripod pup, Finn.