PR Made Easy: Tips, Tricks and Templates for Sharing Your Story with the Media

Room: St Laurent

Carrie Trembinski, Senior PR Manger, PetSmart Charities of Canada

Helping pets in need is a full-time job for any animal welfare organization.  So sometimes, writing that catchy news release can fall to the bottom of a very long to do list. But sharing your organization's stories, successes and mission moments can inspire donations, motivate volunteers and create invaluable relationships with the community. So don't let PR fall by the wayside.

The world of PR is rapidly evolving, and social media has changed how reporters find their stories. Come to this session for quick tips and tricks on how to engage local media with your organization, how to tell your story quickly, easily and authentically.

While all conference attendees are invited to attend this session, it is likely to be most beneficial to smaller animal welfare organizations that may not have a full-time dedicated communications person on staff.


  1. Why PR is important to any organization, including yours.
  2. Why a formal press release isn't always necessary to tell your story.
  3. The role of social media in today's PR landscape.

Carrie Trembinski has always believed that the world needs more good news stories. That's why she's spent the better part of her 16-year career leading the public relations teams at regional healthcare foundations, senior living facilities and now, in animal welfare.  She is currently the senior manager of public relations at PetSmart Charities of Canada and one of only 450 Canadians accredited in PR by the Canadian Public Relations Society.