Making Strategy and Culture Stick


Shannon Beaton, Director, Human Resources and Workforce Development, Edmonton Humane Society

Most animal shelters have a developed strategy that guides the work they do. The challenge often comes in translating strategy to action. Another, sometimes overlooked, tool to help guide shelter staff in the work that they do is through identifying and documenting your organizational culture. Embedding strategy and organizational culture into actions can be achieved through a number of human resources tools and practices.


  1. How to engage staff in the establishment of strategy and culture.
  2. Practices and tools that can be used to foster understanding and application of strategy and culture.
  3. How your organization can measure understanding of strategy and culture.


With a keen interest and passion for animal welfare, Shannon has been part of the leadership team at the Edmonton Humane Society since 2016. She feels privileged to be able to help the organization utilize human resources strategies and practices to meet the mission and goals of the Society. In her spare time, Shannon enjoys spending time with her husband Rob, son Alec and bevy of pets, including Steve, Nessie, Jack and Pugsley.