Law of Attraction: Captivate, Cultivate and Capture Fans with Video


Barbara A. McLean, Founder and Chief Executive Officer, Karmic Media Group LLC

We all know that a picture is worth a thousand words, but in today’s world, video speaks volumes more than just pictures do to get your message across. Learn multiple ways you can use video to communicate more effectively with donors, volunteers, adopters, staff and the public on a regular basis by sharing your stories and your expertise.


  1. 9 video strategies to educate, entertain and engage.
  2. Build your organization’s authority and credibility and increase your social media presence.
  3. Become the media darlings of your community, telling your stories like a pro.


Barbara A. McLean, MBA, CAWA, is an international best-selling author, speaker, coach, consultant and creator of Shelter Kids Club Magazine. Leveraging technology to develop more efficient and ultimately more impactful programming, Barbara applies her training and expertise as an educator, instructional designer, marketer and former executive director to find solutions for animal welfare organizations to strengthen the human-animal bond.