Creating a Sustainable Social Enterprise


Michelle Yez, Manager of Humane Education, Training and Retail, Edmonton Humane Society

Finding the balance between generating revenue and keeping social impact as the primary intent can be tricky. Figuring out how to do both at the same time can feel like you are working with polar opposite philosophies. Learn how the application of social enterprise principles not only embraces the entrepreneurial spirit in finding new and exciting ways to generate alternate sources of income, but also helps you look beyond the traditional means of raising funds.

In this presentation, the Edmonton Humane Society will provide real-life examples of how the Humane Education Centre has been successful in generating revenue where the revenue derived supports the mission. This practice acknowledges humane education and training as social impact as one of their primary intents, achieved by using revenue streams to become financially sustainable in order to invest in creating even more social impact.


  1. What to consider when applying a social business practice.
  2. How to create financial sustainability.
  3. What success looks like, both socially and financially, as a double bottom line.

As the Manager of Humane Education, Training and Retail, Michelle Yez has been one of the driving forces behind the growth and expansion of social enterprise at the Edmonton Humane Society. New to the organization, Michelle brings with her experience in non-profit, small business and a senior role in business development within a post-secondary institution. Holding a Bachelor of Recreation Studies with certifications in contract training and program planning and various other professional development activities, Michelle has a passion for entrepreneurial endeavors and superior client satisfaction while adhering to best business practices.