All the Books Are Wrong: Raising Serious Money for a Serious Cause

TUESDAY, APRIL 11, 1:30-3:00PM

SPEAKER: Bruce Roney, Executive Director, Ottawa Humane Society

The OHS shelter cost just under 16 million dollars, and more than half was raised in the community from donors just like yours. But, along the way, OHS discovered that the books and the standard models for capital campaign fundraising just didn't work. This workshop will explore some of the processes that charities use, what worked and what didn't, and what has to be adapted for a humane society now competing in the "big leagues". Participants will receive sample campaign materials that they can use in their own communities.


Bruce Roney has been the Executive Director of the Ottawa Humane Society (OHS) since June of 2000. In this time, Bruce has overseen more than tripling of operational revenues at the OHS, the planning and building of the new facilities on West Hunt Club and guided considerable expansion of services for animals and people.

Bruce also worked as a consultant for the Humane Society of the United States. He has also advised the Canadian Federation of Humane Societies and served on the board of the Ontario Society for the Prevention of Cruelty to Animals and the Association of Animal Shelter Administrators of Ontario.

Before joining the OHS, Bruce was Executive Director of Bruce House, an Ottawa organization providing supportive housing and care for people living with HIV and AIDS. Bruce held the position at Bruce House for four years.

Previous to his work with Bruce House, Bruce worked for over 11 years at the Youth Services Bureau of Ottawa-Carleton in a variety of roles, including residential, individual and group counselling and coordinating YSB’s Drop-in Centre for street youth.

Bruce was born in Ottawa, dragged to a farm outside Almonte to grow up, and later had brief sojourns in Belleville and London.